Privacy Policy



Effective Date: October 01, 2020

This privacy policy tells you about the personal information collected, used, and disclosed by us, Superior Group of Companies, Inc., including our affiliates High Performance Identity (HPI), Fashion Seal Healthcare (FSH), and Creative In Design Resources (CID), when you use this website. We are the service provider that helps provide and support this website on behalf of the Company whose name and logo appear throughout this website.

Your use of this website is subject to this Privacy Policy and the Terms and Conditions available at, including the indemnification and limitations of liability provisions contained therein. By using this website, you acknowledge that you have read and understand our Privacy Policy and Terms and Conditions, and that you agree to its contents. You may withdraw your consent at any time and not provide Personal Information to us. Please note, however, that if you do not provide certain Personal Information, you may not be able to use or access all or portions of this website, or they may not function as intended.

We will occasionally update this Privacy Policy. When we do, we will post those changes to the Privacy Policy on our homepage and revise the effective date above. Any revisions will apply as of the revised effective date. Your continued use of our websites after such changes means you accept the Privacy Policy as revised. We encourage you to periodically review this Privacy Policy to stay informed about how we collect and process your Personal Information.


If you have questions about this Policy, you may contact us via email at [email protected].


Through this website and in showcasing our online catalog of products, we collect information that, alone or in combination with other information, can be used to identify you as an individual (“Personal Information”). What Personal Information we collect and process depends on how and why you interact with us.

Personal Information You Provide

We collect Personal Information that you choose to send or provide us. For example, we collect Personal Information when you:

  • browse or shop our Company store or online catalog, such as your name, telephone number, mailing address, email address, and employee information (e.g., ID number, hire date);
  • sign up for, or log into, an account (for the websites that require accounts), such as your username, email address, location information, and password;
  • provide Personal Information by filling in forms on the website; and
  • communicate with us through this website, including the live chat feature, or when you communicate with us via email or otherwise.

Personal Information Provided By a Third Party

Where access to the website depends on your employment with the Company whose name and logo appear throughout this website, we may collect Personal Information provided by your employer to verify or process an order. In that situation, an employer typically provides us with the following Personal Information:

  • Your name and contact information (e.g., phone number);
  • Your employee ID number;
  • Your employment hire date; and
  • Information to complete your order, such as your shirt size.

Personal Information We Collect Automatically

We also collect information automatically when you browse the website, some of which could be considered Personal Information. The information we automatically collect includes:

  • your IP address;
  • location-based data (for the websites that require it for verification purposes);
  • what areas of the websites you accessed, browsed, searched for, or used;
  • time spent on our websites and other statistical information;
  • information about your computer, device, network, and browsing session, including your operating system, browser type;
  • computer or mobile device type (if used);
  • the name of your Internet Service Provider (“ISP”);
  • the date and time of your visit;
  • the amount of time you spend on each page;
  • information about the links you click and pages you view within our websites, referring URL (i.e., the page from which you navigated to our websites); and
  • actions taken through use of our websites.

Please note that we do not use this information to personally identify you. We use it to administer, operate, and improve the website. The process by which we collect this information is through server logs, cookies, web beacons, and similar technologies. See “Our Use of Cookies and Related Technologies” section below for more information.


We use your Personal Information to:

  • provide and secure the website and our products;
  • provide customer support, troubleshoot issues, manage our websites, and respond to requests, questions, and comments;
  • conduct market and consumer research and trend analyses;
  • communicate with you through email or otherwise;
  • analyze preferences, trends, and traffic patterns to better understand your interest in our products and usage of our websites;
  • prevent, detect, identify, investigate, and respond to potential or actual claims, liabilities, prohibited behavior, and criminal activity; and
  • comply with and enforce legal requirements, agreements, and policies.


We may share your Personal Information with the following categories of parties and as otherwise described in this Privacy Policy or at the time of collection:

  • With our corporate affiliates and subsidiaries for uses consistent with this Privacy Policy;
  • With our service providers that we employ to assist in providing our products and services (such as service fulfillment; communications; form processing; website management and hosting; information technology and security; email delivery; advertisement; legal; and auditing);
  • With appropriate authorities if we believe disclosure is necessary to prevent physical, financial, or other harm, injury, or loss, including to protect against fraud or credit risk, if instructed or required by those authorities and applicable laws, or in relation to a legal activity (such as: in response to a subpoena or investigation of suspected illicit or illegal activities; where we believe in good faith that users may be engaged in illicit or illegal activities; or where we are bound by contract or law to enable a network partner to comply with applicable laws);
  • With necessary third parties in connection with, or during negotiations for, an acquisition, merger, asset sale, or other similar business transfer that involves all or substantially all of our assets or functions where personal information is transferred or shared as part of the business assets; and
  • With your consent or at your direction.


While no one can guarantee your Personal Information is completely secure at all times, we use administrative, organizational, technical, and physical safeguards to help protect the Personal Information we collect and process. Our security controls are designed to maintain data confidentiality and integrity, and give us appropriate access to your data. Particularly sensitive Personal Information is protected by SSL encryption when it is exchanged between your web browser and our websites. To protect any data stored on our servers, we regularly audit our system for possible vulnerabilities and attacks and we use a tier-one secured-access data center. Your account information is password protected and accessible only to you. However, since the Internet is not a 100 percent secure environment, we cannot guarantee, ensure, or warrant the security of any information you transmit to us. Please note that emails you send to us through our websites are not encrypted. We strongly advise you not to communicate any confidential information through these means. To safeguard your user account (for websites that require one), please do not share your password with others.


If you sent us Personal Information, you may update it by contacting us at [email protected], or logging into your online user account (for websites that require one). You may choose not to receive marketing communications from us by clicking on the unsubscribe link in our marketing emails or by contacting us.


As noted above, we collect information about the device you are using through cookies and related web technologies. We use these technologies when you interact with this website to improve the quality of our services, store user preferences, and track user trends. In order for these technologies to work, third parties collect and/or receive information from you through this website and elsewhere on the internet. These third parties typically collect information in the aggregate and in a way that does not personally identify you. As explained in “Links To Other Websites,” we do not control all of the information collected by such third parties in connection with this website, and they do not process all such data on our behalf. You may opt-out of some of these technologies, but if you do, the functionality of our websites may be impacted.


A cookie is a text file containing small amounts of information which a server may download to your computer, mobile, or tablet when you visit a website or use an app. When you visit the website again, the cookie allows that site to recognize your browser. There are different types of cookies which are used to do different things, such as letting you navigate between different pages on a website efficiently, remembering preferences you have given, and helping us to identify ways to improve your overall site experience. Some cookies are used to measure the number of site visits and the most popular pages users visit. Others are required to access some or all of our websites and are necessary to improve the performance of our Services and to enhance your overall user experience. Among other cookies, we use Google Analytics. You can learn more about how those cookies work by visiting “How Google Uses Data When You Use Our Partners Sites or Apps,” located at

You can prevent or restrict the storage of cookies on your computer or device by setting your browser not to accept cookies or to request your permission before setting cookies. Once cookies have been set, you can delete them at any time. Please refer to your browser’s instructions to find out how this works. If you do not want information collected through the use of cookies, most browsers allow you to automatically decline cookies or be given the choice of declining or accepting the transfer to your computer of a particular cookie (or cookies) from a particular site. Please note, however, if you do not accept necessary cookies some website features or services may not function properly. To find out more about cookies, visit

“Do Not Track” Signals

We do not process or respond to web browsers’ “do not track” signals or other similar transmissions that indicate a request to disable online tracking of users who use or visit our websites. To find out more about “do not track,” please visit


Our websites also contain links to third-party sites that are not owned or controlled by us. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage you to be aware when you leave our websites and to read the privacy statements of those websites for more information.


Our Sites and Services are directed at adults. We do not knowingly collect information from children under the age of 16. If we learn that we have collected Personal Information from a child under the age of 16, we will promptly delete that information. If you believe we might have any information from a child under the age of 16, please contact us.


If you are a California resident, please note that we do not share information that identifies you personally with non-affiliated third parties for their own marketing use without your permission.

Effective January 1, 2020, under the California Consumer Privacy Act (“CCPA”), California residents have the right to know and request access to their Personal Information collected and shared within the past 12 months, to delete their Personal Information in accordance with the CCPA, and not to be discriminated against if invoking these rights granted by the CCPA. Please note that if you are a California resident and a consumer of the products or services offered through this website, because we are a service provider, we will not be able to act on any CCPA request that you may make. You should visit the main website of the Company whose name and logo appear throughout this website to contact the Company and inquire further about your rights under the CCPA.